Tag Archives: Digital Marketing

Does your brand speak to the passions of your audience?

People remember stories but struggle with…facts…   Picture this, you are sitting in a meeting at 10’ in the morning, you had a good breakfast and got a cup of coffee to help you get through this meeting..would you rather listen to an interesting story or go through a presentation laden with facts and figures …

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Learn how to create a compelling story

How to create a compelling story Before we get into the nitty gritty, let’s examine what makes an effective story – Does it attract attention, communicative, memorable in some way? There is no real check list of such story attributes: A great story has at its core, content, and style that blend together and impact the listener. …

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Brand Story Telling – How Starbucks did it and what you can learn from it

Starbucks is synonymous with coffee and a lot of other elements that are reflected in their values, employee policies, and social programs. How do we know about these things that are exemplary while being difficult to communicate? What did Starbucks do to get this kind of positive emotion out? Let’s explore.. Just like actions speak …

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