What is Paid Advertising?

Paid advertising is a powerful marketing method to amplify your website traffic. Paid advertising ensures that you can stay on top of your spending as well as get a high ROI on your advertising dollars. Paid advertising today is no longer just on Google. Many content platforms, ad-networks, and banner Ads also provide a myriad number of channels. Amplification of your content is also possible which includes videos, smart graphics, blog content, etc. Depending on the goals, Acumen is able to help you implement advertising campaigns via the highest performing channel for your specific situation.

Before getting onto an Ad platform and starting a campaign, it is important to note that your website will need specific changes and optimization to ensure maximum efficiency. For example: if your landing page or website does not address the needs or wants of the user or if the page is somewhat difficult to navigate or cluttered with a lot of information, your customer will not spend time looking at your product. This is a lost opportunity. You have paid for the customer to come to your site but have also not gotten anything in return.

So how do we combat this? Enter Conversion Rate Optimization. This is what we do after a careful research and study of customer patterns on your site, understanding the ability to continuously refine the conversion funnel, and slowly patching up those holes that lead to lost potential conversions, consequently saving you thousands of dollars in monthly ad spend.