Inbound Marketing | Acumen Velocity

The first step is to make a shift. The shift, is the first step in the strategy towards solving problems. Problems, your prospects (potential customers) have. Problems they are willing to pay “you” to solve for them.

By understanding your customer’s problems, their needs and wants, desires and challenges & promoting content that appeals to them, your best sales rep (your website) begins a very intimate and personalized conversation with a qualified group of people, your buyers.

To get to this level of understanding & detail, a strategic mix of customer research, web optimization, conversion studies, social media, and content automation including lead generation and nurturing followed by sales funnel development & alignment with your goals is needed.

HERE’S HOW OUR PROCESS WORKS

Attract

Attract the right visitors by focusing on generating and sharing content targeted towards your ideal customers and their interests.
Convert

Convert these leads by providing premium content & exchanging that with your visitors contact information.
Close

Close leads into customers by using workflows and implement scoring to nurture and move them through your funnel.
Delight

Delight customers by continuing to meet their needs to transform them into champions for your brand.

BUYER PERSONA DEVELOPMENT
Identifying your target audience is not easy. The ways your customers think and process information are forever changing. Our inbound process commence with an extensive voice and messaging workshop or through client interviews (If you can provide us 3-5 of your customers to speak with) through which we will help you identify your ideal targets and come up with a detailed strategy to get in front of them.
LEAD GENERATION
Converting leads is the main theme of any inbound marketing endeavor. We'll help you by ideating and creating unique and remarkable offers your prospects won't be able to pass up. This is implemented by building conversion funnel assets like CTAs, landing pages, email follow-ups, and nurturing workflows to move your prospects through the funnel by providing them content and information while scoring their actions and navigating as required.
CONTENT CREATION
We write remarkable content. Blogs, premium content (offers, ebooks, whitepapers, etc), social media, video, and more. This is a critical component of the inbound methodology. A prospect coverts only when they feel that they are getting what they want, when they want it. This comes from knowing your audience, understanding them and writing specifically for them.
SOCIAL REACH
If you want to be in front of your target audience and be able to engage in real time in a very personal manner, you have to be found where your prospects go to disengage, recharge, and find resources. Launching highly engaging social media campaigns centered around where your demographic goes for information helps you be present in front of your customers.
EMAIL ENGAGEMENT
Promoting your content through email campaigns and workflows help push clients through the buyer's journey and weed out those that are going to be tire kickers and waste your time.
OPTIMIZATION
Optimizing content for your buyer persona audiences and focusing on what they hope to gain from your company, inbound marketing allow us to be able to create targeted keyword and SEO-focused experiences. Creating authority and quality of content. We'll get there.
DATA ANALYTICS
Analytical reporting that reviews not only how many site visits you have, but WHO is visiting your site. What actions they are taking and what can be done to keep them engaged. We look at the sources that are bringing this traffic, what campaigns are bringing them to you, and much, much more. Your ROI will be evident in regular reports so you know what works and what doesn't.

We are a team of experienced growth strategists, creatives and idea folk.

STEPS TO GROW YOUR BUSINESS WITH INBOUND