Category Archives: SEO

What Is Google Analytics? – The Beginner’s Guide

If you haven’t heard about Google Analytics or don’t understand what Google Analytics (GA) is, then this guide is for you!   Maybe you haven’t installed GA on your website, or you have it installed on your website but doesn’t get concerned about checking the data, this guide is also for you.   Considering the …

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15 Action Steps That Can Generate Massive Leads for Your Business

No business can survive without leads.   If you’re still having challenges with lead generation, maybe you don’t have enough strategies to try your hands on.   A study by HubSpot indicates that 65% of businesses struggle with traffic and lead generation.   There’s no better way to boost your sales and marketing, other than …

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What Is A Landing Page and How to Use Them?

If you want to capture more leads and customers, you need landing pages.   Landing pages are no longer an option for your online marketing campaigns.   The best way to thrive in this competitive business environment is by upgrading your marketing skills and always getting ahead of your competitors.   Landing pages will give …

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Does your brand speak to the passions of your audience?

People remember stories but struggle with…facts…   Picture this, you are sitting in a meeting at 10’ in the morning, you had a good breakfast and got a cup of coffee to help you get through this meeting..would you rather listen to an interesting story or go through a presentation laden with facts and figures …

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Learn how to create a compelling story

How to create a compelling story Before we get into the nitty gritty, let’s examine what makes an effective story – Does it attract attention, communicative, memorable in some way? There is no real check list of such story attributes: A great story has at its core, content, and style that blend together and impact the listener. …

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Brand Story Telling – How Starbucks did it and what you can learn from it

Starbucks is synonymous with coffee and a lot of other elements that are reflected in their values, employee policies, and social programs. How do we know about these things that are exemplary while being difficult to communicate? What did Starbucks do to get this kind of positive emotion out? Let’s explore.. Just like actions speak …

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The why & how of a Marketing Strategy Plan

** Note, we have used the word “Client” within the entire document to depict the scenario of the business being a Client of the marketing department. This could also mean another marketing agency dealing with an external client.   Before we get into why a strategy plan is important, let’s define what exactly a strategy …

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How to Rank Your Hotel Chain in Google Map Pack

Here’s the truth:   The global hotel industry is competitive and dominated by Hotel Chains. The hotels that made up the chain are usually located in different locations.   While the perspective of this article is a chain of hotels, the information herein applies to all kinds of chain businesses that have multiple locations. We …

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How To Track Your Advertising ROI

Running Advertising using Google Ads is easy right? Sign up, put the code into your website, put keywords in, enter your credit card details, and you’re running live ads. Right?   Actually, the opposite might be true.   You might be thinking that all those sales you are hoping to generate will soon knock on …

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Why Website Speed Matters & How To Profit From It

Want to see a jump in sales? There is a fix for that, Make your website load faster.   Now, What does the speed of a website have to do with sales?   The answer is, Google. Not only do all the other search engines promote sites that load faster—but most importantly, so do the …

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