As a business owner, your goal is to generate more leads and drive more sales and build a thriving business. As a result, various marketing campaigns are put up to achieve this goal. But did you realize that videos have emerged as one of the most used and most popular content formats for generating …
If you haven’t heard about Google Analytics or don’t understand what Google Analytics (GA) is, then this guide is for you! Maybe you haven’t installed GA on your website, or you have it installed on your website but doesn’t get concerned about checking the data, this guide is also for you. Considering the …
No business can survive without leads. If you’re still having challenges with lead generation, maybe you don’t have enough strategies to try your hands on. A study by HubSpot indicates that 65% of businesses struggle with traffic and lead generation. There’s no better way to boost your sales and marketing, other than …
There are several free marketing tools out there to help you grow your business. You don’t have to spend thousands of dollars. There is a lot you can do for free. This is an overview of those tools and how you can use them. If you want to engage with customers online, use these tools …
If you want to capture more leads and customers, you need landing pages. Landing pages are no longer an option for your online marketing campaigns. The best way to thrive in this competitive business environment is by upgrading your marketing skills and always getting ahead of your competitors. Landing pages will give …
Generating leads is a big challenge for online businesses. According to research, “61% of B2B marketers think generating qualified leads is one of their major challenges.” Cold calling is one of the quickest ways to start reaching out to potential clients. But it may not be as effective as Google Ads, Facebook ads, …
If you’re ready to generate publicity, increase organic visibility for your local business, and land qualified leads, this is the most detailed guide for you. We’ll show you how to create a press kit that inspires reporters, editors, bloggers, and influencers. They’ll have no other option, other than to promote your story for free. …
You need the right tools to get results in public relations. At Acumen Velocity, we believe that PR should tap into technology and enjoy increased productivity and seamlessly that it brings. Research by Gartner indicates 65% of marketing executives already have plans in place to invest more in marketing technology in the next year. …
Storytelling is the hallmark of an effective PR campaign. It doesn’t matter whether you’re pitching the media or running a content marketing campaign, you need to always “show it” rather than just talking about it. The media is tired of receiving boring pitches. You need to take a unique approach and cut through the …
People remember stories but struggle with…facts… Picture this, you are sitting in a meeting at 10’ in the morning, you had a good breakfast and got a cup of coffee to help you get through this meeting..would you rather listen to an interesting story or go through a presentation laden with facts and figures …
How to create a compelling story Before we get into the nitty gritty, let’s examine what makes an effective story – Does it attract attention, communicative, memorable in some way? There is no real check list of such story attributes: A great story has at its core, content, and style that blend together and impact the listener. …
Starbucks is synonymous with coffee and a lot of other elements that are reflected in their values, employee policies, and social programs. How do we know about these things that are exemplary while being difficult to communicate? What did Starbucks do to get this kind of positive emotion out? Let’s explore.. Just like actions speak …
** Note, we have used the word “Client” within the entire document to depict the scenario of the business being a Client of the marketing department. This could also mean another marketing agency dealing with an external client. Before we get into why a strategy plan is important, let’s define what exactly a strategy …
Here’s the truth: The global hotel industry is competitive and dominated by Hotel Chains. The hotels that made up the chain are usually located in different locations. While the perspective of this article is a chain of hotels, the information herein applies to all kinds of chain businesses that have multiple locations. We …
Running Advertising using Google Ads is easy right? Sign up, put the code into your website, put keywords in, enter your credit card details, and you’re running live ads. Right? Actually, the opposite might be true. You might be thinking that all those sales you are hoping to generate will soon knock on …
Want to see a jump in sales? There is a fix for that, Make your website load faster. Now, What does the speed of a website have to do with sales? The answer is, Google. Not only do all the other search engines promote sites that load faster—but most importantly, so do the …
Believe it or not but Google does change its algorithm at-least once a day if not more. On a yearly basis, they do this at least 500 times. However, these changes are not as high impacting except for the major releases like “Panda”, “Penguin” etc… Those are the updates that search marketers and businesses …
Digital marketing is an important asset for the proper and successful development of each business. If you own a small company, though, your aim is to attract the local customers and establish your name in the area you are located. Hence, local SEO is the tool that you need to use in order to achieve …
Google, Yelp, Amazon, TripAdvisor, Facebook, Twitter etc..etc and every other social platform out there. There is no denying the fact that today’s culture thrives practically on online reviews. The list of sites is endless with a new platform or site coming up every other day. Nothing is hidden online, the business owner …
It is amazing how many businesses are obsessed with search engine optimization. They are aware that creating a well-thought-out SEO strategy can effectively mean, free internet traffic which they can capitalize on. Imagine, a steady flow of inbound leads delivered, this is the real deal, the real “Done For You” that businesses keep …
“Backlinks”? Okay, so you stumbled upon this term and sort of think that it can help boost your SEO. So, what does high quality mean and how to build high-quality backlinks? Maybe, you went to a marketing presentation and heard a bunch of talk about high valued backlinks and their relevance to driving traffic …
The age of “The Pigeon” began in 2014 with the Google Pigeon update. Everyone declared Local SEO was dead or soon to be dead; people thought the end was coming or at least near. In the pigeon update, Google Slashed the Google map pack to 3 visible results (Yes Three!!!), well there are more …